The social media bible : tactics, tools, and strategies for business success / Lon Safko, David K. Brake.

Safko, Lon.

Hoboken, N.J. : John Wiley & Sons, c2009.

Internet marketing.
Social media--Economic aspects.
Online social networks--Economic aspects.
Electronic commerce.

xviii, 821 p. : ill. ; 24 cm.

What is social media? -- The social media ecosystem -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system: virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- The four pillars of social media strategy -- Your social media SWOT analysis -- The ACCESS model -- Evaluate and organize existing resources -- Your implementation plan.

Includes index.

Brake, David K.

9780470411551 (pbk.)

ocn262888543